Global Campaign
Concept + Messaging + Brand Creative
A lo-fi grass roots advertising campaign focused on mobilising a global church congregation to take the Easter message to their local streets. All messaging and copy writing paraphrased from scripture.
Art was kept intentionally simple and ‘photocopy-able’, so replication could be as cost effective as possible — and to emulate a handwritten love note.
Created in house with the Hillsong Communications team.